Nation and Shell bring new angle in print advertising
By MUSYOKA NGUI
Daily Nation is on the cutting
edge on creative advertising if its front page design today is anything to go
by.
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| Front page |
The unique four half pages
sponsored by Shell give the paper a crisp touch. From the photos, text and
professional layout the paper is blended well. The Nation Media Group newspaper
quality seems to have upped the bar for maintaining content while attracting
top sponsors.
Better still this can be
interpreted that the media is trusted to convey messages to the masses,
preserve commercial interests and earn a living while doing the noble calling
of journalism. Yes, journalists are called to serve.
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| Page two of Shell ad |
Keen not to obstruct the
headline, the commercial was pinned on the lower end of the paper but at the
sacrifice of lead photo which was supposed to show police officers at a mass
grave in Mandera where 12 bodies were exhumed as the caption suggests.
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| Back page of Nation and page three of Shell ad |
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| Back page of Nation |
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