Yes, We Listen to Sexy Radio Talk Shows But it does not make us cheat-Research

 Yes, We listen to Sexy Radio Talk Show But it does not make us cheat-Research

I researched the popular breakfast talk show by Maina Kageni and Daniel Ndambuki (Churchill) ; here are the findings.

Talk shows are popular in Kenya’s Frequency Modulation (FM) airwaves. The morning talk shows take place between 6am and 10 am on weekdays. Classic 105’s Morning Breakfast Show is one of the most commonly listened radio shows in Kenya.  The purpose of this study was to find out the social effects which the listeners of Classic 105 FM encounter after listening to the morning show. The researcher used case studies as the preferred research design since it gives a holistic approach. It also exemplifies the phenomena under study to boost the understanding and appreciation of the research problem under investigation. Classic 105 is a contemporary radio station that is listened in both rural and urban areas. As such, the researcher conducted his study at Chuka Township in Tharaka Nithi County in Kenya. The sample population consisted of 20 respondents. Each gender was equally represented. The researcher administered the questionnaires himself. He did not encounter illiteracy challenges since he was dealing with working middle class youths with 18 and 35 age bracket in who work in the town. The researcher used SPSS (Statistical Package of Social Sciences) version 17.0 to analyze data obtained from the field. The data was analyzed in bar graphs, pie charts and histograms and percentages were used where necessary. The study unearthed that Classic 105 morning talk show indeed socially affect the listeners as an overwhelming majority of 95 per cent said that money factor played a significant role in romantic relationships as portrayed in the show. The respondents admitted that explicit sexual content affected their social behaviour although they ironically contended that they are not encouraged to cheat by the show hosts. The researcher (Musyoka Ngui) recommended that the owner of the station, Radio Africa Group Ltd should moderate the language with regard to the age of the listeners who may not be the target audience but tune in to the shows. The station utilised technology to interact with its audience.