Tunatoka
digital tunaenda analogue!
“Hutuwezi
tukaweza”
“Sitanunua…
kwa nini ninunue?”
“Nikona
mahitaji mengi kama kulipa fee, rent na chakula”
“Hiyo
sanduku nitatoa nje niwekee kuku itangie mayai”
“Utaenda
kwa neighbor?”/ “La! Kwa nini niende
kwake? Na akisema nadoea?”
“Wengine
wetu tumeokoka na hatuwezi tukaenda kutazama TV kwa bar”
BY MUSYOKA
NGUI
These are some of the
reactions which Nairobians shot back at a popular local radio when they were
asked if they will acquire a set top box in order to migrate from analogue TV
to digital TV.
Apparently, the grace
period to own a decoder had elapsed and the government moved in to implement
the rule.
The wananchi clearly did
not want such change. They saw it as an affront to their right to access
information. They even cited Article 34 and 35 as a reference to their claims.
Parents said that their children
were bored stiff by the closure of the three leading TV stations namely: KTN,
Citizen TV and NTV. They made do with DVDs and CDs which offered limited
choices of entertainment. Boredom can be really monotonous. The day stops
growing and the sun stands still in the space.
There are genuine
reasons why the local TV stations moved to court to seek justice. First, they
were not given frequency and licenses to broadcast by the Communication Commission
of Kenya (CCK). This implied that their content (which I think is superior)
will be carried by their competitors. KBC’s Signet and a Chinese firm called
PANG (Pan-Africa Network Group) were given exclusive rights to implement the
digital migration.
Now, tell me how logical
is it to give an interested party the right to broadcast on behalf of its
rivals. Is government to government tendering process the most transparent way
of contracting? Why give a foreign firm the right to invade fragile local
market yet the home media houses can do what a foreign firm wants to do?
The rushed migration
also raises eyebrows. It makes the hair stand on the skin of the media
practitioners. The world deadline to switch off from the old to new is two
years away meaning we have all the way to 2015 to be considered last minuters.
Talking of the alien
nature of the concept of time to Kenyans, let’s be frank-they never observe
time. They are the crudest copy of African timers. They are neither disciplined
nor reliable. They do not honor flexible deadlines leave alone tight ones. They
will register for elections late, register their simcards late, wake up late
for Monday job and idle around.
Thus, I was not
surprised that Kenyans who were able to buy set top boxes were unwilling to buy
the same. I can even extrapolate this theory and say that the 2015 deadline
will catch us pants down. We will claim that we never saw it coming.
What I found pretty
costly was the colossal losses that the media houses stood to lose if the impromptu
migration took place. It was rude and unprepared. While I understand that this
matter is still a subject of court and my comment should not amount to contempt
of court, I am willing to set the record straight on some few lay and general
implications of the switch over.
I appreciate the wise
ruling of the Court of Appeal bench led by President Hon. Justice Kihara Kariuki.
It gave the media owners a breather. The 45 day window of opportunity they are
given should be used to consult among the stakeholders. It is important for the
CCK and media houses to agree about the best way forward.
Senior Counsel Paul
Kibungi Muite is the lawyer for the trio media. He said that the media does not
oppose the migration. Actually, it supports the switch. What they pray for is
the CCK to give them a license and a frequency. They are worried that the CCK
is losing independence to enable it oversee the media houses impartially. This was
after it emerged that the CCK acted on orders by the ICT Cabinet Secretary Dr.
Fred Matiang’i seeking an explanation why the leading TVs went off air without
informing and explaining to CCK. Mind you the earlier High Court order by
Justice David Majanja did not give the media houses stay orders. They then had
to go off air since continued broadcast amounted to disobeying the court.
The government should
subsidize the set top boxes to make them affordable to common citizens. This is
the tradition in successful digital migrations such as in the US and Tanzania. The
government also must arrest runway inflation that has eroded the purchasing
power of ordinary Kenyans. The cartels and unscrupulous dealers need to be
stopped in their tracks. For example where is the Consumer Federation of Kenya (Cofek)
when the consumers are being fleeced?
The digital television offers
a wide array of channels. It also gives crisp clear pictures and can be customized
by the viewer. No one wants to remain in the past. It is taxing to watch “rice
grains” on TV.
Whichever way you look
at it, good things are not free. Let’s learn to pay the price for our own good.
The broadcasters need the revenue from advertising. This cannot happen when the
penetration of digital TVs is a paltry 10 per cent. Viewers, if you love your favorite TV channel,
buy the digital set top box. If you love it passionately, subscribe for the premium
version. You will never regret. The benefits will give you the value for your
money. Tunatoka digital tunaenda analogue!
The
writer is a 3rd year student of Bachelors of Arts Degree in
Communication and Media at Chuka University. He blogs at
musyokangui.blogspot.com
Email
your thoughts to musyokangui02@gmail.com